BEST WESTERN® HOTELS & RESORTS CONTINUES THE “BEHIND THE BRANDS” SERIES WITH A CLOSER LOOK AT ITS DUAL-BRANDED CONCEPTS

Phoenix, July 12, 2018 – Following Best Western’s launch of the “Today’s Best Western” campaign and its “Behind the Brands” series, the company is this month highlighting its thriving dual-branded hotel concepts. Best Western Hotels & Resorts’ dual-branded concepts pair BW’s extended-stay hotel brand – Executive Residency by Best Western® – with one of its other leading hotel brands – enabling guests to experience the benefits of two Best Western brands under one roof. Integrating two types of accommodations also appeals today’s developers as it provides a unique, flexible property that fits within various different market segments.

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Launched in 2016, Executive Residency by Best Western is an upper-midscale brand that offers the perfect combination of hotel and home for an enriching extended stay experience under the iconic Best Western brand name.

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The company has successfully combined its Executive Residency by Best Western brand with its upper-midscale Best Western Plus® brand and the upscale Best Western Premier® brand. The hotels offer a minimum of 40 percent extended-stay studios and suites and typically share a lobby, as well as food and beverage venues, a fitness center, an outdoor pool and communal areas.

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“We are excited to continue our ‘Behind the Brands’ series with an overview of our dual-branded concepts, as these hotels are a reflection of today’s Best Western and our evolution of brand offerings,” said Ron Pohl, Senior Vice President and Chief Operations Officer for Best Western Hotels & Resorts. “Our dual-branded hotels are designed to lead the industry by supplying business and leisure travelers with everything they need, while also providing a unique hotel offering for developers seeking best-in-class properties for competitive market segments.”

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Best Western currently has dual-branded hotels in Colorado, Texas, Oklahoma, India and Kenya, with 32 more hotels in the pipeline.

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Enjoying an extended vacation or business trip with Executive Residency by Best Western is even more rewarding this summer with Best Western Rewards®, the company’s award-winning loyalty program. Members can Go.Get.Rewarded® with a $20 Best Western Travel Card® after their first completed staynow through September 3, 2018.

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Click here to watch a video about the Executive Residency by Best Western in Baytown, Texas by influencer Chet Garner. Chet is a Texan, BBQ-connoisseur, and above all, a passionate traveler. As creator, producer and host of the 5-time Emmy winning show, The DayTripper, you can always find Chet at Best Western branded hotels around the country for work and play.

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For more information on Best Western Hotels & Resorts, please visit BestWestern.com.

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