Bertram marks Siang Pure Oil 60th anniversary with a factory open-house and a global expansion plan

Bangkok, 29 August 2018 : Bertram Chemical (1982) Company Limited, the manufacturer and marketer of Siang Pure and Peppermint Field products, is celebrating Siang Pure Oil 60th anniversary with an open house of its one billion baht factory and a solid plan to turn both Siang Pure and Peppermint Field into global brands by marketing their products worldwide under the concept “One World One Brand”.

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Suwanna Eiampikul, Chief Executive Officer of Bertram Chemical (1982), said:“Our business dates back to the year 1958 when my father, Boonchua Eiampikul, created and marketed the oil product under the brand name ‘Siang Pure Oil’. When I came in to take charge of the business after my father, I worked to rebrand it, changing the name from ‘Siang Pure Oil’ to ‘Siang Pure’ to prepare it for new product lines and launching a new brand ‘Peppermint Field’ to target younger generations who have modern lifestyles. It was a move to prepare Bertram as a global brand and for future expansion into global markets.”

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According to AC Nielsen’s surveys on the medicated oil market in Thailand, the entire market is worth around one billion baht with Siang Pure holding the majority of the market shares – around 70% – and the other brands holding the remaining 30%. As for inhalant products, estimates show that at least 10% of Thailand’s population use two inhalers, locally known as “yadom” every month, which cost approximately 40 baht and account for an average sale of 3.3 billion baht annually 20% of which is held by Peppermint Field.

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In terms of Bertram’s performances, the business has seen steady growth over the past years, and in 2017, saw a total sales value of 1,213 million baht. This number is expected to grow by 10% to reach 1,320 million baht this year. Of the total sale in 2017, 40% was from the domestic market and 60% was from the foreign market, with Siang Pure products accounting for 65% and Peppermint Field products accounting for 35%. In Thailand, Bertram now holds the largest share of the medicated oil market and the second largest share of the nasal inhaler market.

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As for foreign market, Bertram is marketing products under Siang Pure and Peppermint Field brands in 13 countries: Singapore, Hong Kong, South Korea, Malaysia, Indonesia, Laos, Cambodia, Vietnam, Philippines, USA, Colombia, Germany, and Moldova. Talking about the company’s strategy to expand into foreign markets, Suwanna said “Bertram will work to become a fully global brand under the concept ‘One World One Brand’ and to earn the global market presence. Apart from making new products to satisfy consumer needs and various lifestyles, Bertram also looks to strengthen itself in markets where its business is already in place by expanding distribution channels and placing a greater focus on Chinese and Muslim markets, which account for a huge part of the global market.

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Recently, Bertram has won ‘Best Thai Brand Award’ from the Prime Minister’s Export Award 2018 ‘Leading The Way’, presented by Prime Minister Gen. Prayuth Chan-o-cha himself. The Prime Minister’s Export Awards are the highest awards presented by the Government to entrepreneurs who have been internationally recognized for their outstanding products and/or services. This award guarantees the quality of Bertram’s products and production processes and makes the company even more trusted in global markets.

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“Apart from business operations, Bertram is focused on paying back to the society through a number of CSR programs with the mission to ‘build a stronger community for all’. Bertram aims at improving both physicality and mentality of the people through Bertram’s products and activities with a focus on three aspects: education, sport, and art. Examples of Bertram’s activities include Bertram Sunrise Run, which will take place on Sunday 18 November in Bang KhunThian District to fundraise for the poor, the provision of educational grants to schools across the nation, a donation of one million baht to the Kaokonlakao Project, and a donation of medicines and medical kits (worth 150,000 baht for each set) to 45 schools along the route in the Kaokonlakao Project, as well as the making of Bertram Sport Team to promote exercise among employees at Bertram,” added Suwanna.

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Bertram has spent about 1 billion baht to build a new factory in Lam LukKa District, Pathum Thani, on an area of 70 rai (112,000 square meters), including GMP PIC/S-standard facilities. This new factory comes with 300 workers and is now where all Bertram products are manufactured. The factory’s current production capacity is 80 million pieces per year (with the maximum capacity of 200 million pieces per year). With an additional investment of 35 million baht, the factory comes with solar roofs, the construction of which was completed last October, that help decrease power usageby a large amount – approximately 1,158,465 kwh or 4,270,597 baht per year. This factory also emits less carbon dioxide – 550,356 kilos less, to be precise, which is equal to an amount of carbon dioxide absorbed by 55,035 grown trees in each year.

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Bertram Chemical (1982) is now managing four brands – two product brands: Siang Pure and Peppermint Field, and two service brands: Peppermint Bike Park, conveniently located at SoiYothinPatthana 3 near Ekamai-Ramindra Highway, and Mint Cafe by Peppermintfield just right in front of the Bike Park.

 

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