Destination eats adds Scoozi Restaurant Chain to its Roster
Bangkok, Thailand – Thailand’s successful Scoozi Italian Restaurant Ltd., has been acquired by Thailand based Destination Eats (DE), a part of Destination Group (DG). This also signals the Destination Group’s desire to further expand its food and beverage offering by Destination Eats into the popular Italian-Pizza category that has seen exceptional growth in Thailand during the past 25 years.
Scoozi opened its first location in Bangkok in 1997 before expanding progressively to 24 branches across Bangkok by 2018. Scoozi restaurants specialized in Neapolitan-style wood fired pizza and pasta for both the dine-in and delivery markets and had gained a significant brand awareness for craft-style pizzas in the local market.
“We are delighted to expand our range of food and beverage brands in the Thai market, especially so with such a well-established brand as Scoozi,” said Mr. Gary Richard Murray, Chairman and Founder of Destination Group, adding “Scoozi is now relaunching under the Scoozi -Urban Pizza brand, inspired by its legacy to reclaim what made it great.”
The Scoozi brand repositioning will see a move away from the fine-dining feel and move into a more fast, casual dining experience which will become a destination for all. The new interior designs will offer a more modern and trendier vibe using repurposed materials, corrugated steel, exposed elements, and some graffiti artwork done by local artists.
“Scoozi, Urban Pizza is all about fresh ingredient and having fun coupled with a new millennium take on modern Italian casual dining and cuisine,” said Mr. Jourdan Perez, Managing Director of Scoozi, adding, “Our focus is in delivering authentic and local flavors all across the city. We have elevated our look and our menu with new fresh ingredients and added some exciting Thai, Japanese and Korean flavors.”
Sharing good times with family and friends and savoring original wood-fired Italian pizza and authentic Italian food, is in high demand by Thai consumers. The growth plan for Scoozi, Urban Pizza for 2021 includes up to ten new locations at MRT – BTS and Food Court locations, three new Dine-in locations of 100 square meters each, five Shop House locations of 50 square meters each and a number of university locations.
Delivery start s at 10.00am. Dial 1227.
For more information please contact: www.scoozipizza.com
Scoozi was establish in Bangkok in 1997 and became an award-winning fine dining restaurant, expanding to 24 restaurants over the years
New Scoozi inspired by its legacy to reclaim what made it great in the past. Our Culinary R&D Director Arnie Marcella has worked with our local team to reinvigorate the Scoozi menu and create a new dine-in and delivery experience – serving you our Loveable Italian Taste throughout Bangkok.
The New Scoozi is all about fresh ingredients, fun experiences, and a new trendy look. Share good times with people you care about, indulge in Neapolitan style pizzas, hand-made and deliciously baked in our wood-fired ovens, along with a tasty range of flavors with carefully-sourced fresh ingredients.
About Destination Eats
Destination Eats is a food and beverage company and part of the Destination Group. Destination Group owns and operates well known American’s franchises, Hooters and Hard Rock Cafe restaurants, across Thailand. Headed by Gary Murray, CEO, the Company looks to expand its food and beverage business across the region with the Hooters, Hard Rock, and Big Boy brands as well as other “home grown” brands including with Wow Cow Ice Cream, Boom Boom Burgers, Wing-it Chicken Wings, and the Drunken Leprechaun Irish Pub. The Group also owns hotels and resorts across Thailand including the successful Siam Adventure Club™, which focuses on creating great family experiences in its resorts.
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NARUMON PRAPAWONG | E: [email protected] | M: 089 206 2066