BANGKOK, Thailand – Destination Eats, based in Bangkok, Thailand is excited to announce the successful debut of its Big Boy brand franchise expansion in Thailand, offering a delivery service in Bangkok. This is part of it’s master license agreement to launch the Big Boy brand across the Asia Pacific region for both their own and franchised restaurants. Locations include: Thailand, Australia, China, Indonesia, Vietnam, Singapore, Philippines and future rights to other countries across Asia.
Big Boy, one of America’s most iconic restaurant brands in the world which was founded in 1936 and is known for its trademark boy in red-and-white checkered overalls holding the famous Original Double Decker Burger and Classic Chicken Sandwich.
Now Big Boy is available through its delivery service in Bangkok and to be followed soon by its food trucks, kiosks and restaurant launch in early 2021. Burger lovers rejoice with Big Boy’s signature American burger loaded with Grade A beef patty, American cheese, tomato and grilled brioche, or the Super Big Boy – a larger version of classic Big Boy sandwich known for the signature sauce. Big Boy has launched a line of localized menu items featuring chicken including Thai Spiced Crispy Chicken, Kai Tod Nom Pla Chicken Wings, Thai Sweet Chili Chicken Pops & Rice, and Jaew Chicken Pops & Rice, and Tom Yum Chicken Pops & Rice.
“We are extremely excited to bring the best American burger franchise into Thailand and across the Asia Pacific region, with the first Big Boy restaurant delivery service now available in Bangkok and the first restaurant launch in Bangkok planned for early 2021.” Says Gary Murray, Founder & CEO, Destination Eats.
“Our focus is on the family with Big Boy becoming a place for young families and teens to enjoy great food at reasonable prices in a fun, family-friendly atmosphere.” said Gary Murray, CEO, Destination Group. “Localized recipes to appeal to the Thai customer taste preferences will also be on the menu.”
The Big Boy restaurant concept in Asia will be a fast casual restaurant concept focusing on its delicious fried chicken, burgers, and shakes.
“As leaders in the hospitality industry, Destination Eats brings valuable leadership and local market expertise to this partnership. This is a major milestone in our brand’s history and also the beginning of our new global vision.” said Tamer Afr, Big Boy Restaurants CEO. “We look forward to serving our menu classics including the Big Boy, fried chicken and premium hand-dipped shakes to our valued guests of Thailand and beyond.”
Destination Eats is a food and beverage company and part of the Destination Group. Destination Group owns and operates well known American’s franchises, Hooters and Hard Rock Cafe restaurants, across Thailand. Headed by Gary Murray, CEO, the Company looks to expand its food and beverage business across the region with the Hooters, Hard Rock, and Big Boy brands as well as other “home grown” brands including with Wow Cow Ice Cream, Boom Boom Burgers, Wing-it Chicken Wings, and the Drunken Leprechaun Irish Pub. The Group also owns hotels and resorts across Thailand including the successful Siam Adventure Club™, which focuses on creating great family experiences in its resorts.
Big Boy Franchise Management LLC
Big Boy Franchise Management LLC is the owner and operator of Big Boy restaurants and is master franchisor of the Big Boy brand worldwide. The Company has been rejuvenating the brand in the USA with openings of its new quick service restaurants and expanding the brand into other parts of the world.
Big Boy Restaurant Group, LLC
Big Boy is an iconic restaurant brand with an 84-year history of creating shared family experiences around food and supporting communities. Big Boy Restaurant Group, LLC is based in Southfield, Michigan. The company operates and manages approximately 80 franchises of Big Boy and Bob’s Big Boy restaurants in Michigan, Ohio, California and North Dakota.
INHOUSE BRAND WORKS CO., LTD
NARUMON PRAPAWONG | E: [email protected] | M: 089 206 2066