HUA HIN, THAILAND – Leading hotel management company Compass Hospitality is poised to unveil its luxury brand with the opening of Ananda Hua Hin Resort & Spa on April 1 this year, featuring a collection of elite private beachfront pool villas expected to set a new high watermark for privacy and exclusivity in the royal destination.
The new high-end brand by Compass Hospitality adds to its existing of three brands – Compass, Citrus, Citin – and marks its 42nd managed property across its operating markets in Thailand, Malaysia and the UK.
“We are very proud to enter the luxury segment in Thailand and we firmly believe Ananda will set new standards in high-end hospitality in every destination we operate,” said Compass Hospitality Executive Vice President Operations, Jonathan Lim. “The brand is informal but sophisticated, ensuring we are not trapped by unwieldy brand rules and regulations so we can focus on providing an exceptional and personalised guest experience.”
The eagerly awaited new property, led by veteran hotelier Nigel Tovey, will feature the Ananda Pool Villa Collection, a cluster of luxurious private accommodation options with creative indoor and outdoor spaces ranging from 188 square metres (sqm) to 268 sqm in size. Decorated in light, soft tones, the villas open onto lush gardens, private pools and each one comes with its own private entrance.
A strong sense of individualism pervades the star-quality villa collection with unique experiences delivered via Ananda’s “Check-in, Bliss-out” concierge, offering everything from impressionist watercolour painting classes to a videography programme, private beauty menu and a selection of elegant classic cars to choose from to traverse the nearby hills, travel to the golf course or visit local vineyards.
Located on a long sandy shoreline about 15 minutes outside Hua Hin town, Ananda Hua Hin sits on a gracious 30-rai site extending from Petkasem Road to the beach itself. The resort is just eight minutes from Hua Hin Airport, allowing for swift and easy access by private plane, or guests can also choose to arrive in style aboard a private E&O train carriage, exclusively arranged via the Ananda concierge.
“Ananda Hua Hin is a property of its time, and perfectly fitting with this fast evolving destination as we look to redefine an area that was actually one of the first spots well-to-do families came to 30 years ago,” said Ananda Hua Hin general manager Mr. Tovey. “It is the most beautiful, natural and peaceful part of the coast and therefore the ideal location for us to offer a whole new level of hospitality to our guests.”