SEPHORA brings new beauty experience for beauty shoppers in the south of Thailand. The first brand-new store outside of Bangkok opens at Central Phuket.

SEPHORA is opening its 11 th store at Central Phuket, Festival zone
on the first floor on an area of ​​over 395 square meters. This will be
the first SEPHORA store outside of Bangkok. Under the concept of
Beauty Experiential store. The new concept will ensure the
customers and tourists in the South of Thailand to gain new
experiences in discovering new beauty items from more than 80
world-class brands for makeup, skincare, hair products, beauty
tools, etc. SEPHORA experienced Beauty Advisors will provide
guidance for the customers closely. The brand’s “Touch & Try”
concept will encourage customers to touch and try products before
making a purchase.


Ms. Supranee Chantaboonkajorn, the Country Manager at
SEPHORA Thailand, said “SEPHORA is a French national beauty
store that has received positive feedback from beauty shoppers in
Thailand. It brings unrivalled selection of beauty products from all
over the world together under one roof and provides services that
truly tailor to customers’ needs. As a result, SEPHORA now has
more than 10 stores in Thailand. The design for the new SEPHORA
store remains unique with the charm of black and white stripes,
adding a sense of the southern sea to the atmosphere.
The launch of SEPHORA at Central Phuket is held under the
concept of "Beauty and the Beach"

to feature the local well-known key opinion leaders (KOL)
and influencers from the South of Thailand along with big

celebrities “Kao – Supassara Thanachat”
to participate in an exclusive store-opening.


The event will use #SephoraCentralPhuket and #เซโฟราภูเก็ตมาแล้ว
(#SephoraPhuketIsHere) as the hashtags to bring awareness on
the social media.

Customers may find many promotions at the store-opening event
on June 8, 2019 onwards. For the first 100 customers to purchase
at the store will receive a free Tarte Undereye Rescue Patches
(worth 820 Baht / making a purchase of 2,000 Baht, get a surprise
deluxe gift/ for 3,000 Baht, get a free customized beach bag
exclusively designed for SEPHORA at Central Festival Phuket / a
minimum purchase valued at 5,000 Baht, one free product in real
size or the customized beach bag.


In addition, there is also a promotion for “Top Spender of the Week”
for those making the highest purchase each week. They will receive
Foreo products; an advanced facial cleansers, sought-after items by
beauty lovers.