MULTI-TAC COLLABORATION LAUNCHES REBRANDED GSS: EXPERIENCE SINGAPORE

SINGAPORE, 21 June 2019 – GSS: Experience Singapore, Singapore’s brand new avatar for
the former 25-year old “Great Singapore Sale” was officially launched today at the spanking new
Design Orchard by Guest of Honour Dr Tan Wu Meng, Senior Parliamentary Secretary, Ministry
of Foreign Affairs & Ministry of Trade and Industry accompanied by the heads and representatives
of the multiple trade association partners working together in this effort to launch this year’s
GSS:ES. This included Singapore Retailers Association (SRA), One Kampong Gelam (OKG),
Orchard Road Business Association (ORBA), Restaurant Association of Singapore (RAS),
Singapore Furniture Industries Council (SFIC) and Textile and Fashion Federation (TaFF).

About 200 guests and partners witnessed the launch when SPS Dr Tan and the trade association
partners hit the button on a mock traffic light at the rooftop of Design Orchard and brought traffic
on all 3 roads at Cairnhill Road, Grange Road and Orchard Road to a simultaneous halt. More
than 100 flash mob dancers then burst into the yellow box junction at the traffic intersection and
danced their way into the hearts of the Orchard Road audience. It was literally a traffic-stopping
“Orchard Road Fashion Scramble” as 100 models subsequently took over the ‘yellow box traffic
intersection’ to showcase collections from local designers, international brands and collections
from fashion design schools.

All this happened while pedestrians continued to cross at the junctions of all 3 roads
simultaneously and where drivers had front row views of the fashion extravaganza!


Mr R Dhinakaran, President of the Singapore Retailers Association, the organiser of GSS:
Experience Singapore said, “As the retail landscape advances, it was important for our flagship
retail extravaganza to reflect that, too. SRA is incredibly grateful to all our partners for bringing
the first ever cross-sector collaboration to life by leveraging the synergies of different industries
to create an all-encompassing lifestyle event to meet the demands of today’s experience-seeking
consumer.”

Ms Ranita Sundra, Director, Retail and Dining, Singapore Tourism Board (STB), said, “The re-
branded GSS: Experience Singapore offers local and overseas visitors a fun, exciting and

differentiated retail experience, complemented by lifestyle offerings such as art, film, music and
dining pop-ups. This is aligned with our broader vision for Orchard Road to be a lifestyle
destination, and we invite both locals and visitors to enjoy the shopping deals and lifestyle and
entertainment offerings on offer.”

Mr Alan Yeo, Director of Retail and Design of Enterprise Singapore said “Modern consumers are
hungry for new, innovative, and engaging experiences. We are glad that the various trade
associations and retailers are working together to harness their combined expertise, networks
and new ideas. This synergy has led to GSS: Experience Singapore, a transformed platform that
allows lifestyle enterprises tell their brand stories in fresh, innovative and inventive ways.”

Chairman of the GSS: Experience Singapore Organising Committee Mr Danny Lim, also Senior
General Manager for SEA, Al-Futtaim Group added “ The extensive range of events and activities
organised in connection with GSS: Experience Singapore is testament of the co-operation of
partners across the different retail sectors. Today’s Orchard Road Fashion Scramble would not
be have been possible without the support of our other industry agencies – Land Transport
Authority (LTA), Singapore Police Force (SPF), Traffic Police, Singapore Civil Defence Force,
and many other agencies involved to ensure safety and security amidst the festivities. Our
heartfelt appreciation indeed!”.


  1. The weeks ahead will be bustling with activity with a massive array of exciting pop-up events that
    celebrate local lifestyle, fashion, culture, art and talent until 28 July 2019.

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