Revamped IKEA Phuket Provides New Inspiration, With 400 Items Added to Refresh Your Home

Phuket 13 May 2017: IKEA, the leading furniture and home furnishings retailer from Sweden, is introducing the new look and feel of IKEA Phuket, with twice the service area to fulfill shoppers experiences in the IKEA style.” The extended space provides greater inspiration and offers 400 new decoration and furnishing items for customers to take home. In addition, a new Outdoor Café zone will serve customers with authentic Swedish food, snacks, and beverages, available only at IKEA!

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To celebrate this revamp, IKEA Phuket is holding a special IKEA FUN FEST activity for Phuket residents and visitors to enjoy games, activities, and the chance to take home prizes. The Eat Your Way to a Discount promotion at Bistro Café will also run from today until June 13, 2017. Every 200-baht receipt from the Bistro Café will entitle customers to a 200-baht discount coupon on any purchase of furniture and furnishing items totaling a minimum of 1,500 baht.

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Mr. Nonthacha Ketwetsuriya, Store Manager at IKEA Phuket said, IKEA is committed to making everyday life better for many people. When we opened in Phuket in 2015, we introduced IKEAs products and services, and explained how our pick-up point worked. Our presence in Phuket enhanced accessibility to IKEA products and facilitated our customers in Southern Thailand. In the meantime, we gained their feedback and insights, which has led to this revamp. IKEA Phuket can now better accommodate customers with a 1,360 sq m service area to inspire and offer more ideas about home furnishings. We understand that people in Phuket prefer getting their products immediately after purchase, so over 400 items were added to meet this demand. The revamp extends to our menu, which provides an improved experience with IKEAs favorite snacks and beverages, in addition to a new zone, Outdoor Café, which is now open to refresh and energize visitors to IKEA.

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Whats New at IKEA Phuket:

Present
Previous

Service area
1,360 sq m
680 sq m

Show rooms
19 rooms
13 rooms

Products displayed in show rooms
4,200 items
1,600 items

Products in Market Hall
400 items
30 items

Bistro Café
Available
Available

Outdoor Café
Available
Not available

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IKEA Phuket in Numbers (As of April 2017):
Total visitors
125,500

Total IKEA Family members
3,500

Top 5 best-selling products
1. KIVIK (Sofa)
2. PAX (Wardrobe)
3. HÖVÅG (Mattress base)
4. BRUSALI (Wardrobe)
5. KAUSTBY (Dining chair)

Top 3 high-performing sections
– Kitchen
– Bedroom
– Living room

Favorite menu items
Eat-in: Panini sandwiches, hot dogs, and muffins
Takeaway: Mashed potatoes, cinnamon buns, and almond cakes

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