January 9, 2020 – Hong Kong, Simpson Marine is proud to announce the addition of Bluegame, a brand of Sanlorenzo, to its prestigious portfolio of brands effective of January 2020 with coverage of Asia.
The Bluegame brand has been making waves since it first launched in 2018, when its BG42 and BG62 models were first presented, with the reveal of the BGX70 following at the Cannes Yachting Festival 2019. A hugely positive response is now expected for the brand’s arrival into Asia, particularly amongst Sanlorenzo fans who will recognise the same quality in the Bluegame fleet.
Bluegame has proved to be a true game changer in the mid-sized yachting sector, thanks to its unique philosophy and design. A key part of the brand’s approach is something that is close to Simpson Marine’s heart – sustainability and protection of the marine environment. The Bluegame brand is a member of the Blue Marine Foundation, a charity dedicated to establishing sustainable fishing models and creating marine reserves. However, Bluegame’s commitment to reducing the environmental impact of their vessels goes way beyond that. Innovation and sustainability work hand in hand to introduce creative green solutions at every level of construction of their beautiful vessels.
(Massimo Perotti, Executive Chairman of Sanlorenzo Spa; Ferruccio Rossi, General Manager of Sanlorenzo Spa; Carla Demaria, Executive Chairman of Bluegame)
“Bluegame operates with the awareness of its responsibility in the global ecosystem. On this ground Bluegame HTS Lab (High Technology & Sustainability Laboratory) was created for the implementation of our innovation and sustainability strategy as inseparable principles of every new project”, says Carla Demaria, CEO of Bluegame.
Directly demonstrating their commitment to a sustainable policy, Bluegame have introduced the first ever direct mould constructed from 80% recycled material. This was achieved with the support of Sanlorenzo’s R&D department. In this process, resin glass that is recovered at the end of its life is mixed with resins and glass fibres, creating a highly functional milling block with a significantly reduced environmental impact. This material can even be re-recycled in the future, creating a circular economy. In addition, numerous sustainable products are used on board the Bluegame vessels, such as FSC certified woods and bio chrome accessories, to further reduce environmental impact and emissions.
The designs being produced by the brand are just as innovative as their spearheading sustainability strategy and three new Bluegame models will be available in 2020 in Asia. Key features of all three yachts are large, multi-use spaces, highly functional yet safe decks and superb hull design, with each model offering something special in its own right.
The first model is the BG62, part of the Bluegame Sport Utility range. With an LOA of 18.8m (61’6”) and a large beam to further enhance space on board, the BG62 offers generous and exquisitely styled living spaces. The vessel is incredibly seaworthy and the well thought-out length allows keen sailors to take to water without the need for a crew, effortlessly controlling the vessel via an IPS joystick. Another exciting feature is the central part of the stern platform, which can be lowered to allow easy boarding of a 12’ tender, or to create a spacious swim platform.
BG62 – Bow, Saloon & Master Cabin
The second vessel is part of the same series, the BG42. Smaller than its sister vessel, it is the perfect entry gate into the Bluegame yachting family. Concentrating on all the very the best features of the range into 12.98m (42’55”), the BG42 boasts multiple outdoor living spaces, uninterrupted ocean views, a bright and modern highly functional interior, and a swim platform/ tender dock.
The BGX70 is the true game changer. Introduced to the world at Cannes Yachting Festival in 2019, this head-turning vessel has made an impression from the start, earning the title of “most avant-garde yacht” at the show’s award ceremony, the World Yacht Trophies. The BGX70 epitomises the Bluegame philosophy of breaking free from convention, representing something new in the yachting industry. With influences from the Sanlorenzo SX apparent in her design, the 21.86m (71’7”) is perfect for experienced yachtsmen looking for something ‘stand out’ in this size bracket.
The design is the result of a successful partnership between Luca Santella, head of the Design & Style of the Group and Head of the Bluegame product Strategy together with the world famous Zuccon International Project design house, who are behind a number of Sanlorenzo’s award-winning yachts. The interior design uses neutral tones and natural materials, allowing the stunning ocean landscape to do all the talking. Ocean vistas are maximised, with a 360° view from the stunning deckhouse.
“All three offerings from Bluegame are sure to be popular in the Asian market, particularly amongst experienced yachtsmen who are keen to captain their own vessel without compromising on luxury. Bluegame’s environmentally conscious construction process and avant-garde design offers something special that Simpson Marine is proud to be a part of”, explains Nick Stratton, Sanlorenzo Asia Sales Manager.
For her part, Carla Demaria adds: “We are very pleased that the highly successful collaboration between Simpson Marine and our parent company Sanlorenzo is now also extended to the Bluegame brand and we have high expectations for the future.”