YOO Taps into Indonesia’s Creative Spirit as It Expands Collection of Designer Residences in Southeast Asia
“Out of the box” branded residence company brings celebrity designers and visionary concepts to ASEAN’s largest and most populous country
JAKARTA, INDONESIA: YOO Worldwide, the global designer residence and hotel brand, is seeking to embrace the creative spirit and vibrant economy of Indonesia as it continues to expand its portfolio across Southeast Asia.
The UK-based company was created by leading property developer John Hitchcox and international designer Philippe Starck with a mission to enrich lives through extraordinary living spaces. It is now the largest pure residential design brand in the world, with 81 projects in 36 countries.
Building on these impressive foundations, YOO is now planning to introduce its “out of the box” concepts to Indonesia, where rising affluence, a youthful population and burgeoning economy present compelling opportunities for expansion.
Having recently opened its regional headquarters in Southeast Asia, YOO is now able to tap into the soaring demand for high-end branded residences and hotels all across the fast-emerging ASEAN region. Nowhere is this potential more apparent than Indonesia; a country of 296 million people – the fourth largest population on the planet – and 14 cities with over one million residents.
YOO will now offer its visionary, design-led services to the region’s high-end property developers, investors and hoteliers. Its partnership with ONYX Hospitality Group will also create opportunities for hotel projects under two distinctively unique hotel brands, YOO Collection and Yoo2.
Driving the company’s Indonesian expansion is Rich Millar, YOO Worldwide’s Vice President of Business Development – Asia Pacific, who will be addressing this month’s Hospitality Indonesia Conference. Hosted in Jakarta on 2ndMay 2019, this event will cover a broad range of topics, including new tourism destinations, hotel and resort investment, design, project development, asset management, hotel operations, marketing, distribution and more, with a series of high-level speakers.
“Indonesia is a hugely important market for YOO. With a large population and strong economy, this country is a natural target for developers. But Indonesia has something else that really appeals to us: a sense of style and creativity. The country’s modern generation of investors are seeking innovative brands that match their lifestyles, and YOO, with exceptional designers creating interiors that truly enrich lives, is perfectly poised to meet their needs,” Mr Millar said.
As well as co-founder Philippe Starck, YOO’s stable of world-famous Creative Directors includes Marcel Wanders, Jade Jagger, Kelly Hoppen, Steve Leung and Sussanne Khan.
Indonesia welcomed a total of 15.8 million international visitors in 2018, up 12.6 percent compared to the previous year. This growth will be enhanced in future by the development of new transport infrastructure and hotel supply across the country. Earlier this year, Indonesia’s largest airport operator, Angkasa Pura, revealed plans to spend billions of dollars on a new hub in Jakarta, and a new airport in Bali is also in the pipeline. Meanwhile, data from STR shows that there are now more than 21,000 new hotel rooms under construction nationwide.
Branded residences are among the hospitality industry’s fastest-growing sectors, and YOO is at its forefront with 13% of the world’s total portfolio. YOO’s international team is now primed to enter Indonesia’s emerging lifestyle market by delivering branded residences and hotels to design conscious consumers and property developers.
For more information about the Hospitality Indonesia Conference 2019, please visit https://hospitality-asia.com/hic2019.